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https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1514318275283-ZSAZBBIRY1DFQLCXMRKA/32.+Jadon+in+Brooklyn+Magazine.png Editorial https://www.kosiharris.com/influencers daily 0.75 2018-02-05 https://www.kosiharris.com/hunter-haute daily 0.75 2017-12-26 https://www.kosiharris.com/pr-services daily 0.75 2022-01-11 https://www.kosiharris.com/pagecasestudies daily 0.75 2022-03-08 https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/2b982cb1-5f74-49fe-a9e5-00be2f85c953/RSlogo2-600x608.jpg Case Studies - Solution Starting in 2017 for the festival's 20th anniversary, we began working to both make the festival's marketing more multigenerational and to have a larger reach than in the past. For that year, we were able to create over 19.6 impressions over 70 different contact sources, including a range of television, print and social media channels. This allowed the film festival to boost its impressions significantly and reach a much wider audience, a process they chose to repeat with us for the next two years. In 2018, we increased their impressions to over 30 million, a 50% increase in impressions that provided great opportunities and growth for the film festival. We made recommendations that they go to film schools to recruit students for volunteers, who received credit for their service, and who in turn spread word about the festival through their own social media accounts, boosting the reach of the festival significantly. We also recommended an earlier start to the promotional process, ensuring that we had more time to be able to grow interest in the festival. 2019 was a banner year before the COVID-19 pandemic prevented the gathering from being able to be held, with over 196 million impressions made for the year. Our past success allowed us to continue building on the prior years' success, providing us with a solid start even earlier in the year, starting in August 2019. We greatly anticipate helping the festival again after COVID-19 passes. https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1646701183806-T39W4BLX40BPS68OZ8HG/shefinds.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1646701183228-XAUG9TLLL5W6IJ4HN6SH/chillhouse_instagram.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1646701182575-5E344PVQ46880NJ2YGP0/hollywoodlife.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1646701184073-YAKX470J07Q44DYOA7IX/yahoolife.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1646702454167-RORQKQ76R47NWG9N0GQ7/grammyawards.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1646702452278-AJ96CIS73N7HC4XBIA3P/dailynews.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1646702452279-3Z867QJA7BFM12S2K6P4/abcnews.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1646702453531-PJ50S1CWMCI0RSZAC804/enews.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1646702454699-RZVTI2667DVZWUESLLV8/people.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641870488071-0JGL9GXHP2NRCZHXRAS0/Screen-Shot-2022-01-10-at-9.59.04-PM.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641870487288-S9220U1UFFJGQUC67QOG/Screen-Shot-2022-01-10-at-9.55.58-PM.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641870487796-0AF4RF62KMLDBPSENBL9/Screen-Shot-2022-01-10-at-9.58.03-PM.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641870487410-JV16AITBGESI0O9S44W3/Screen-Shot-2022-01-10-at-9.56.40-PM.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641870488405-ZJTEPCME2L54WWZPIE38/Screen-Shot-2022-01-10-at-9.59.29-PM.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/b42060f3-fafa-44d5-bd61-996411e88f80/eyebuyxchillhouse.png Case Studies - Solution As part of a media outreach, Kosi helped EyeBuyDirect stage an event at Chillhouse that brought in 72 attending qualified media, out of a goal of 20. The qualified media were contacted at five different points, including invitations, RSVP contacts, an attended event where they received spa services, a gift bag and a range of interview opportunities and two press releases, the first of which contained a thank-you message and coupon code. These media contacts included Real Simple, Allure, Today Show, Huffington Post, Refinery 29, W Magazine, Teen Vogue, WhoWhatWear, The Cut/NY Mag, Fitness, Essence, Health, Glamour, Cosmopolitan, Prevention, 20/20 Magazine, CBS This Morning and Fashionista, among others. In addition to qualified media who attended, another 76 were unable to attend but were sent media kits and gift bags including Harper’s Bazaar, Marie Claire, Shape Magazine, Dwell, Bustle, US magazine, The Zoe Report, Vogue.com, ELLE, Women’s Health, USA Today, WWD, The Knot/The Nest/The Bump, Paper Magazine, Pop Sugar, Refinery 29, CNBC and more. https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641868755380-4C710Z0K6ALENTL6BVO9/11077853_10152628919797827_8635428279976146022_n.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641868754038-GYF6P99UAZFYCBWK9MGD/1891330_10152613992402827_8444190347483069018_o.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641868753917-RZ96AE6T4IU1GFP4DJLN/997081_10152614043257827_8251218542089620886_n.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641868754367-NJ6LEKGRJ9MHAIB4V3A5/1966033_10152613992312827_4124968563457613943_o.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641868754460-5HLLM3CTLTTXRSVBPV12/10306392_10152614043222827_6120941019267659609_n.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641868754855-OCPHQZ455EOD4XFHSATK/11046692_10152613992352827_8047601211161130530_o.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/1641868754917-IKU4ANP1CYPY4Q93V8BC/11051944_10152614043202827_4477912619579956326_n.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/eb69ec28-4ad0-48af-a653-5f5db888e8ac/stacked-TAA-Logo.png Case Studies - Solution Tourette syndrome impacts the lives of many people around the world, and the Tourette Association of America wanted to expand its messaging beyond awareness month into the rest of the year. Providing outreach that highlights students as well as staff in thought leadership positions, with one that was highlighted during awareness month which went viral after a community member worked with us to get pictures into notable publications, including People, Comic Book and BBC. The member’s story, viewed over 51,000 times on Facebook, encouraged others with Tourette syndrome to tell their stories, raising awareness around the world. The story of a teen girl who wanted to simply watch a movie in a theater spread like wildfire after the TAA partnered with us. https://images.squarespace-cdn.com/content/v1/5a1f2020f6576e0ef3cdb473/f54069de-7dcb-4af6-92d4-d54a287fb892/551064.png Case Studies - Solution Created a launch strategy positioning the line as a fashionable accessory with both style and function. Created campaign titled “Be On Time For Fashion Week” to drive interest and buzz. 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